The Very Interesting 70's

Davao and Southern Mindanao, Philippines

Excerpt from the Book, "My Incredible Life Journey"

[additional writings by Juana/Walden/Fe Cabonce, to our best recollection]

 

[Walden -- The first years of "Martial Law"  were very peaceful, in total contrary to its name "Martial". There was real peace. With curfew set at 9pm (later extending to 12 Midnight, I thought we (William and myself) had the best times of our childhood. My Mother would take us to the movies once a week, of course, with a battalion of 10-15 people tagged along. The best movie houses then, "Lyric" and "Crest" were just 2 blocks away . We always walked to watch the movies - yes walked. During those early Martial Law days, it was unlawful to be in a group of more than 3 people. So, we would split ourselves into several splinter groups, and walking in different sides of the street.  Back then Sundays were non-working day, yet I remember, tagging along with my mother to the store even on Sundays. Mother would always bring a battalion of 8-10 sales staff, and brought fruits -- durian, lanzones, santol, after watching the movie!

Davao_seal
Davao_seal

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Elias Lopez
Elias Lopez

Mayor Elias Lopez in 1972.

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Lanzones
Lanzones

Lanzones were PISO per supot.

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Davao_seal

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Between 1973 and 76, I became very involved with the community particularly with the Davao City Chamber of Commere and Industry, and the Lions Club of Davao. I sincerely felt it was a natural duty for me to serve and contribute back to the community whenever I possibly can. The Lions' motto "We Serve" is embedded not only in my Lions Shirt Jacket, but in my heart. In March of 1976, in appreciation to contributions to the betterment of the minorities of Davao and my service to my community I was conferred the title of Datu as "Datu Looc" in the Tribal Festival in Davao at the "Palaruang Lungsod ng Dabaw."

Datu_Complex_Logo-by-505-021017
Datu_Complex_Logo-by-505-021017

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Price too High too Low
Price too High too Low

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Datu_Complex_Logo-by-505-021017

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[Walden -- By late 1976, my father has his eyes on a "run-down" 4-storey building right across the Davao City Hall, along Ponciano Street. The property used to hold the House of Magno -- a chain of department stores in Davao in the early sixties. The late owner Gene Magno was a very good friend, and my father signed up a 10-year lease with the family. This time, my father's dreams may have over-extended, or maybe not. The project was to have the first ever business with escalator, full size 13-Checkout Supermarket, a department store, a hotel and Restaurant, all under one roof in a fully airconditioned building.]

[Walden -- By late 1976, my father has his eyes on a "run-down" 4-storey building right across the Davao City Hall, along Ponciano Street. The property used to hold the House of Magno -- a chain of department stores in Davao in the early sixties. The late owner Gene Magno was a very good friend, and my father signed up a 10-year lease with the family. This time, my father's dreams may have over-extended, or maybe not. The project was to have the first ever business with escalator, full size 13-Checkout Supermarket, a department store, a hotel and Restaurant, all under one roof in a fully airconditioned building.]

DatuLooc
DatuLooc

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ArawDabaw4
ArawDabaw4

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ArawDabaw5
ArawDabaw5

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DatuLooc
DatuLooc

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[Fe Cabonce/Walden/Juana -- Datu Complex Inc. official opened to the public on March 16, 1977, the Araw ng Dabaw (Davao Founcdation Day), to a cheering crowd. A grand parade featuring all employees in Dabawenyo Customes, and the Davao Chief of Police as the special guest to our ribbon cutting ceremonies.]

[Juana/Walden -- The store was packed, day-in day-out, 24-hours non-stop. Hotel rooms overbooked, and people lined up at the restaurant. Again - all roads lead to Datu Complex. One by one, we start to see lost friends -- former friends coming back, one by one, cheering and praising the brilliance of my father.]

 

[Walden -- Datu Complex firmly place Papa in the Who's Who of the business circle. On the other hand, the financial impact was extensive, it took many more years for us to recover. Yes, recovered, all debts paid.]